In collaboration with MOON International and Birger Christensen we transformed a former Hermés store into a modern pop-up store with focus on Birger Christensen’s own collections. The pop-up store appears bright and inviting, spiced up with interesting materials such as red fire retardant MDF boards, serving as background for the exclusive sheepskin coats. Raw untreated MDF podiums make the frame for the display of Birger Christensen’s accessories.